July 31, 2008
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The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of "ethical brand architecture" and "fiercely pragmatic idealism."
Hear the Music
» SOF Playlist ¦ hear full-length tracks of each song played in the program
About the Image
Alberto Guardado, the president of the Cholunquez water committee in Honduras, stands in front of the new water distribution tank. (photo: Matthew Freeman/WaterPartners)
Unheard Cuts
» Unedited Interview with Greenblatt (mp3, 1:33:03)
We had to cut some great segments from the original conversation for the radio. But, here you can listen to it all, and tell us what you think of our edits.
SoundSeen
» Video: "Don't Wait for the Rain"
Tanzanian rap star Mr. Ebbo appears in a promotional video, which appears in the show, for Kickstart's MoneyMaker.
» Video: Dean Kamen's Slingshot Water Distiller
The famous inventor appeared on The Colbert Report to demonstrate a water purifier that can take nearly any contaminated water source and create clean, drinkable water — and, powered by animal dung.
Voices of Our Audience
» Reflections ¦ tell us and other audience members what this program meant to you
Voice on the Radio
Jonathan Greenblatt
Greenblatt is CEO of GOOD magazine and a lecturer at the UCLA Anderson School of Management. He's also the co-founder of Ethos Water.
